I went Woke. I experimented with the wrong crowd. Now I really am going broke.

NRHorn

NRHorn

2,500+ Posts
…said Mr. Budweiser.
When I first ran across the influencer Bud chose to go woke with, I knew this would be akin to stepping on a land mine.
This Bouncing Betty is what I’ve been hoping for.
Thanks Bud, for pushing the envelope and I hope you continue to lose your market share.
 
"Bud Light Presents - Real Men of Genius. Today we salute you marketing guy who knows his audience. There's a frat party with lots of Bud Light and you kept that stereotype going for your bosses and shareholders. You're not like other marketers who drive sales down by radically changing things for the worse so crack open an ice-cold Budweiser. You deserve it."
 
Ha ha. Can you imagine a bunch of trannies sitting around belting down Bud lights? Me neither.

My limited experience on this subject involved living next door to a lesbian couple. We became friends and they came over to watch a few sports events with me. They were big sports fans. Their brew of choice was Stella Artois. The “wife” of the pair was a fitness trainer and she was hot. The “husband” was short and dumpy and had a strong Boston accent. I secretly hoped the fitness trainer would switch teams for me. Didn’t happen. They’re still together and living in Colorado quite happily.
 
Clean said:
Ha ha. Can you imagine a bunch of trannies sitting around belting down Bud lights? Me neither.

My limited experience on this subject involved living next door to a lesbian couple. We became friends and they came over to watch a few sports events with me. They were big sports fans. Their brew of choice was Stella Artois. The “wife” of the pair was a fitness trainer and she was hot. The “husband” was short and dumpy and had a strong Boston accent. I secretly hoped the fitness trainer would switch teams for me. Didn’t happen. They’re still together and living in Colorado quite happily.
Click to expand...
They probably don't eat barbecue either. Those places better not go woke.
 
Mr. Deez said:
Back when Bud had good ads.

But Coors did even better back then.



And one of my favorites was from Miller Light from when I was a kid, and they used the great Joe Piscopo. And politically incorrect.

Click to expand...

The ML one would be destroyed today by the woke for being racist.
 
Bud/Bud Light/Anheuser Busch is in a tough place now.

So many red-blooded Americans now won't drink their beers because of all the silly woke stuff.

The woke crowd won't drink their beer because of the (mostly) low quality.

A. Busch/Bud/Bud Light did this to itself.

Business schools should use this as a case study of what NOT to do.
 
If things are so dire abd REI is losing so much money why are they not closing until 2024.
Why announce it a year ahead.
Walmart didn't announce closing in Chicago until 3 days before.
 
Chop said:
Bud/Bud Light/Anheuser Busch is in a tough place now.

So many red-blooded Americans now won't drink their beers because of all the silly woke stuff.

The woke crowd won't drink their beer because of the (mostly) low quality.

A. Busch/Bud/Bud Light did this to itself.

Business schools should use this as a case study of what NOT to do.
Click to expand...
You mean business schools at predominantly woke universities? Yeah...
 
What good would extra security do REI? About all they could do would be to ask politely “please don’t throw that brick at our store” or call the cops who would do the same thing if they bothered to show up. Portland is pretty close to having “The Purge” in real life.
 
Chop said:
Bud/Bud Light/Anheuser Busch is in a tough place now.

So many red-blooded Americans now won't drink their beers because of all the silly woke stuff.

The woke crowd won't drink their beer because of the (mostly) low quality.

A. Busch/Bud/Bud Light did this to itself.

Business schools should use this as a case study of what NOT to do.
Click to expand...
Hard for Ivy League business schools to use this as a case study, because the real underlying cause is that Anheuser Busch hired an Ivy League business graduate to lead marketing.

However, that shouldn't stop real schools from using this as a case study
 
Sangre Naranjada said:
Hard for Ivy League business schools to use this as a case study, because the real underlying cause is that Anheuser Busch hired an Ivy League business graduate to lead marketing.

However, that shouldn't stop real schools from using this as a case study
Click to expand...

Beat me to it. This should be in the Harvard Business Review, but it won't because Alissa Heinerscheid went to Harvard! Instead, the HBR case study will say how difficult it is for a woman to lead a boys club topic. Ready for another funny article on her? From Feb 2023: Bud Light Signals New Era In Marketing

"
The Super Bowl will kick off a new marketing era for Bud Light, and a woman is at the helm for this new direction.

Alissa Heinerscheid, vice president of marketing for Bud Light, is the first woman to ever lead the popular brand.

“As the first woman to lead the biggest beer brand in the world, it’s an amazing opportunity to really evolve and elevate Bud Light, this brand I love,” says Heinerscheid.

Heinerscheid says, one strategic priority was to make sure that women were represented. “Female representation is a personal passion point of mine,” she says.
"

Yes, it's the same lady. No wonder she picked a tranny since female representation is her passion!
 
Horn6721 said:
If things are as dire as REI says and the financial loss is so severe why wait until Feb 2024? And why announce it now?
Click to expand...
The lease ends on Feb 2024, but I suspect they will be winding down earlier than that. Maybe it was going to be known publicly soon enough as the landlord advertises to lease it out.

Oregon Live noted that the REI store is expected to close in early 2024 as the lease expires in February.
 
So she picked a dude whose claim to "fame" is prancing around in women's clothing, and behaving in a manner that should be highly insulting to all real women since women's representation is such a personal passion point.

***** should have been fired already.
 
Sangre Naranjada said:
So she picked a dude whose claim to "fame" is prancing around in women's clothing, and behaving in a manner that should be highly insulting to all real women since women's representation is such a personal passion point.

***** should have been fired already.
Click to expand...
Remember, woke people hate men. So, any "man" who wants to be a woman is a hero for denouncing manhood. It puts them above actual women who are women not by choice but by birth.

Clear as mud?
 
Scenes like this at sporting events all across the country
Ft--XiqWwAEcfgd
 
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